How to Build an Inclusive Employer Brand?

If you want to hire a talented workforce for your organisation, then working on an inclusive employer brand is regularly required. Focus on recruiting diverse candidates to involve diversity and inclusion in your workplace. Diversity, equity, and inclusion all help in improving your brand value and signal to potential candidates that all these values are integrated into your organisation to a greater extent. 

Consider searching for an effective employer branding solution to achieve this. Achieving it is not an easy task; you are required to do a lot of research, and HRMS technology is needed to automate the HR processes to give them ample time for it. 

By reading this blog, you will get to know about the inclusive employer brand and some effective tips to build it successfully in your organisation. It helps to appeal to employees to prioritise working for an inclusive workplace.

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What is an Inclusive Employer Brand?

An inclusive employer brand refers to the representation and perception of an organisation's commitment to diversity, equity, and inclusion in the workplace. It encompasses the values, policies, practices, and culture that promote a completely diverse environment for all employees. 

An inclusive employer brand recognises and respects individual differences, including but not limited to race, age, disability, gender, orientation, and religious beliefs. It goes beyond mere diversity numbers and quotas and strives to create a sense of belonging and equal opportunity for everyone.

Such a brand focuses on attracting, hiring, and retaining a diverse workforce by actively promoting a culture of inclusion. It involves establishing fair and unbiased recruitment and selection processes that consider candidates from all backgrounds. 

Furthermore, an inclusive employer brand fosters a supportive work environment that values and respects different perspectives and experiences. It encourages open dialogue, promotes collaboration, and provides resources and opportunities for growth and development for employees at all levels.

5 Tips to Build an Inclusive Employer Brand

The below tips will help you to build your workplace according to future needs and include diversity and inclusion to enhance overall productivity.

1. Define your employer’s value proposition

Employer value proposition (EVP) helps to spread a message and summarise why employees should work for a firm, what employers must expect from them, and what HRs can offer them. 

The proposition must align with all firm’s missions, goals, and values. It must highlight the firm's uniqueness as a differentiator employer. 

To build a strong EVP, research your employee’s needs, motivation sources, and preferences, and figure out how you can handle them. Feedback, polls, interviews, and many such are great sources to collect insights from your stakeholders.

uKnowva HR management software helps to create surveys, polls, and events to collect real-time data from employees. It helps employers know if the staff is happy, satisfied, or at a given time during their tenure. 

2. Give equal opportunity to your staff

The best leader is one who gives equal opportunities to all. Underrepresented groups must feel welcome and have access to all the things that a normal employee has.

It will help to showcase a picture where all employees are treated equally, and there is a path of success and growth for all, regardless of their backgrounds. 

Invite leaders for underrepresented groups and tell them to share their stories of how they had been treated earlier vs. now. It helps employees to see their bright future in your organisation and exercise their commitment towards equity, diversity, and inclusion.

3. Monitor and improve your employer’s brand

Employer brand is not a static or a one-time investment project; it is a project that needs regular and constant monitoring and improvement. You must have HR analytics to know how your potential and talented workforce is reacting to the firm’s image and value. 

You can assess your brand by using metrics like employee engagement, employer brand awareness, retention, reputation, referrals, or preferences. The pros and cons of your employer brand can be measured by using analytics, surveys, and feedback tools; these can help in implementing and enhancing the brand value.

4. Offer flexible working options

Modern work arrangement demands flexible working options. When you offer flexible working options, you are significantly appealing to a diverse range of candidates, including working parents, caregivers, disabled people, and many other sections of society. 

It is a key differentiator in your employer branding. It helps your employees to be more relaxed and work at their best time when they have full concentration on their work, consequently helping in increasing the productivity of the organisation.

5. Foster an Inclusive Company Culture

Fostering an inclusive company culture means looking after everyone’s needs and making sure that every employee feels secure, heard, valued, and respected in the workplace. 

Giving employees perks and benefits is not the sole way to foster the culture; it requires many more things, especially from the employer side. The relationship between employer and employee must be good enough and transparent so that employees can put forward their views and ideas without any hesitation, and the employer must also give equal chances to all. 

Employers must make sure that employees must get a valid reason for why their idea is not chosen after a feedback activity. Then they will try to work hard next time so the spirit of competition and motivation continues in employees that enhance the company’s culture.

Conclusion

Achieving an inclusive employer brand is not an easy goal. It will fill the organisation with a culture and drive more acceptance and belonging. For this, you have to do continuous learning and development. uKnowva HRMS provides dedicated software for organisations that are looking to improve their approach to everything from inclusive hiring to employer branding.

Contact us for a demo.

FAQs

How does an inclusive employer brand affect the organisation?

An inclusive employer brand positively affects an organisation by attracting a diverse pool of talent, promoting a culture of belonging, and fostering innovation and collaboration. It enhances employee engagement, reduces turnover, improves productivity, and helps the organisation adapt to changing market dynamics more effectively.

How HRMS helps in improving inclusive employer brands?

uKnowva HRMS helps improve an inclusive employer brand by automating diversity tracking, providing equal opportunity in hiring and promotions, ensuring fair performance evaluations, implementing inclusive policies, fostering employee feedback and engagement, and enabling transparent communication across the organisation.

What is the role of HR in improving the employer brand?

HR is responsible for developing and implementing diversity and inclusion initiatives, creating a positive work culture, ensuring fair and inclusive hiring practices, nurturing employee engagement, and aligning HR strategies with the organisation's brand values.

 More Blogs to Explore

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2. Promoting A Respectful Workplace
3. Best Ways To Improve Your Company's Culture
4. All You Need To Know About VUCA - The Dazzling Power Of Uncertainty

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