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A B2B business needs successful talent acquisition and management metrics to serve its customers right. As when the end-user or customers run into a problem, they approach the employees. 

In this case, employees are self-aware yet have a lot of burden to deal with their customers directly. In addition, they go through burnout phases which lowers their productivity. 

But a growing or small B2B business firm cannot afford to lose customer traction or rapport. So the best alternative for hiring managers and team leaders is to learn  ways a B2B business can excel in employee management. 

This way, employees’ productivity and efficiency rates are on track. The hiring managers will nurture, develop, and train them well. 

But to be clear, focus on the multiple ways given below. These steps are executable, workable, feasible, and necessary to manage the millennial and gen-z workforce. 

4 Ways A B2B Business Can Excel In Employee Management Tasks Are:

Invest in reskilling and upgrading your talented employees’ knowledge.

One of the most essential ways to train and manage your employees is to boost their learning. In a digital age, especially post-pandemic, employees need to be smart and proactive. Therefore, their communication, persuasion, listening, and analytical skills matter greatly. 

These soft and intellectual skills are even more important if they directly deal with the B2B client. 

So, hiring managers can use the  employee management system available on the cloud. One such example, trustable and dependable, is  uKnowva. Using its  HRMS software India, employees can learn new courses and modules regularly. 

Hiring managers or TLs can track their completed modules while hovering the cursor on the employee profile. At times, the analytical dashboard already highlights if the number of employees learning a course is higher at one point. 

The system provided by uKnowva is intuitive, fun to use, and easily configurable according to the B2B company’s needs. For example, trainers and mentors can upload their learning material. It could also be for a particular group of team members by changing the accessibility setting in the system.

Besides that, when employees continuously learn and upgrade their current knowledge of required B2B business skills, they are more employable. Moreover, this learning curve later helps HR managers or team leaders approve their appraisal for their active contribution. 

Help employees in automating their tedious workflow. 

B2B company managers and executives must be smart and tech-savvy. As it’s high time that companies incorporate workflow automation in their CRMs and ERPs. This could be done using the latest  HRMS software India – especially the one available on the cloud. 

When companies provide their employees' right tech tools to nurture their B2B clients and end customers, workflow improves. 

That’s also because of automation taking place. HRs and employees can automate their hiring engine, timesheet management, and daily reminders for KPIs. It’s a necessary practice to keep employees accountable for their daily tasks without burdening them. 

Otherwise, automating tasks based on triggered actions in the system is also helpful. This way, employees get more work done in a limited period. It’s crucial when employees or teams are stuck with complex projects for their B2B clients. 

Apart from that, workflow automation is the right opportunity for the contemporary workforce generation to save time. The saved hours can be invested in other important tasks that greatly impact their appraisal or salary hike. 

That’s why it’s also necessary to understand the  importance of employee management. Then HRs will properly incorporate the right tech into the company. That’s before their top-performers start thinking of shifting to another firm providing them better job opportunities. 

Focus on employee wellness too.

Managing employees does not mean that you expect them to complete their KPIs without a healthy mindset or wellbeing. 

Contrary to that, employees of today’s hyper-connected world want a culture where they get:

  • Flexible working hours for working from home or other favourable locations.
  • No pressure of attendance on employees who work alone.
  • No unnecessarily micromanaging their daily KPIs.
  • Allowance of putting their best opinion forward.
  • A solution-based team's mindset. 
  • An  employee management system like uKnowva where they can learn, grow, find career scope, and source of interaction with their teams. 
  • Enough responsibility and authority to come up with new ideas, solutions, and work on improving their goals. 
  • Easy interface for setting new targets without hassle.

These are a few pointers found in the research of learning  ways a B2B business can excel in employee management. These pointers are based on real-life employee experiences in B2B and several other sectors, especially in India. 

It could be surmised that to manage employees, firms can use virtual biometric systems integrated with happiness scores. From there, at least they can discern if their employed workforce is happy, satisfied, or not. 

If not, they can take corrective measures before attrition rates in the B2B company start shooting up. 

Allocate human resources to projects of their calibre. 

One of the most crucial  factors in managing employees of any generation is to learn to allocate them to projects where they matter. However, deploying employees to tougher projects without a prerequisite skill set could waste time and clientele money. 

It would only ruin the rapport established with years of client servicing tactics for B2B firms: growing, matured, or start-ups. 

To curb this drawback, there is an increasing need to use an  employee management system in the firm. Using this tool, HRs enter, measure, monitor, and control employee data on the cloud. 

They log in with their registered credentials and never worry about data loss. There are already backups generated regularly on the cloud without contemplating the investment in data warehouses. 

Besides that, this tool enables HRs and reporting managers to access projects and timesheets completed under a particular employee. 

From there, they verify the hours invested by each employee on a given project. They can calculate each employee's efficiency and productivity as well using the self-generated analytical reports. 

The intelligent insights from these reports drive HRs and reporting managers in a B2B company to manage their employees effectively. They learn to allocate their top-performing hires, new or existing, to tougher and more interesting projects. 

They can also check which employees need more nurturing, guidance, and mentoring. Then, they can plan their training schedules accordingly – going back to the first point – reskilling and upgrading their knowledge/expertise. 


Learning  ways a B2B business can excel in employee management can be a complex task. Most reporting managers and HRs don’t have time for that. Instead, they can bring an  HRM software – uKnowva to their organisations. 

Using this tool, tasks like continuous learning, tracking of employee performances and their wellness factor, and project allocation for accurate billing are efficient. 


Contact us today for a free uKnowva HRMS demo!


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