For any entrepreneur growing his business and making it successful is one of the top priorities. Though there are many ways he can do this but one of the best and easiest ways is to use Google Analytics. Below are the different ways to make use of Google Analytics to increase ones business revenue in a cost efficient manner.
1. Get to know how to use Keyword
Google Analytics gives you a snapshot of which keywords or phrases are performing better. This gives you an idea about how to use this high performing keyword to drive more traffic to your website. Writing blog or content using the good keywords can help rank the webpage of your website higher this can overall bring more business.
2. Know about customer behavior
Google Analytics tells you how customer used your websites, which page did they click, how long were they on that page, which device or OS they were using to browser your website. This helps you tailor your website offering in a optimized way.
3. Helps improve web page quality
Google Analytics gives you an idea of how much objective of user is served through your website. Does the webpage served its purpose, how long did they stay on the page and what type of action did they take.
4. Social Network Connection
By learning the user behavior in Google Analytics you can optimize the marketing campaign on Social Networking site like facebook and linkedin this way the business get more out of their social marketing campaign.
5. Compare Different Metrics
Google Analytics offers you a feature that allows you compare different features that helps you to make meaningful decision on how to optimize the your website to get more traffic and what are the things that users look for.