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Today’s business is very dynamic and competitive. To survive and flourish in the business we need constant innovation and ability to change as per the market conditions. Though it is easy to talk about but very difficult to comprehend the whole process of market innovation and change in its dynamics. Today companies are not getting success in spite of spending huge amount of money on traditional tools of productivity. As the technology landscape changes so does the human behavior, the advent of smartphone and tablet is quiet disruptive and so is social technologies. Working in silos is so 20th century kind of thing, today mobility commands immediate attention for the business. The ability to do business on the move from anywhere anytime is a key to be in the competition. 

The consumerization of IT is seeing a lot of penetration in the Global IT space, Bring Your Own Devices (BYOD) and Enterprise Social Network (ESN) are currently wisely used aspect of consumerization of IT phenomena. Companies have started implementing BYOD policies so that employees can bring their personal devices and connect it to the office network. Many businesses are also deploying the enterprise social network for their employees to connect, share and collaborate. ESN has business productivity tools integrated into it which can help get things done faster. Since employees use social networking platforms like facebook, twitter and linkedin extensively in their personal lives giving them a similar platform in the business environment for official purpose can dramatically improve their performance. Moreover it helps in knowledge capturing, retaining and sharing which is very important for innovations of new products and services. ESN platform can be used to promote collaboration across different project through constant communications. 

Globally businesses have adopted new social technologies at their workplace to counter the increasing competition. The use of social technologies in business is inevitable, if not today then in near future companies have to use new technologies to facilitate greater freedom to their employees and improve their bottom-line.

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