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The business world is changing faster than some of us anticipated and the reason for this rapid change lies in the emergent of new technologies. World is becoming a smaller place yet communication is lacking, technology has made access to information quick yet useful information is buried deep inside the system, people have become smarter yet they don’t share their knowledge for lack of platform. With the success of social networking sites businesses have awakened to the power of social collaboration that can be utilized at work place.  The recent study by Mckinsey states that there is billions of dollars of worth commercial value that can be unlocked through the use of social technologies in the key four sectors. Keeping this in mind companies are rolling out Social software to capture the market share in this segment and keep the lead. But it is easier said than done unlike other software products business social software at work place has always met with great resistance for varied reasons.

The few who have gone ahead and implemented Enterprise social collaboration at work place and has reaped its pidend in terms of higher productivity, better communication across the organization, capturing and retaining of knowledge, energized work atmosphere. This has given some confidence to the businesses who are contemplating to deploy enterprise collaboration software. But there are many who are reluctant to go for this technology but sooner or later people will realize the potential use of this technology at work place. Many pure-play and IT vendor are rolling out social software for businesses. Even big It players are testing this segment with the release of their products, some of them have acquired the company and some has developed it. Companies like SAP, VMware, Citrix, Atos, Microsoft, Salesforce, Oracle, Cisco have significant presence in this segment. With such big players showing promise in this segment social software at workplace is poised for greater growth in the near future.

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