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Today’s business environment is very dynamic it keeps on changing faster than we anticipate. To keep pace with this changing business scenario we need new tools and strategy. Companies invest money in various channels to boost their sales revenue but many of them could not yield the real benefit of it because with changing nature of work culture and business processes the conventional wisdom of business strategy needs amendment. Instead of people working in silos it is important for companies to bring them in “open” and keep them engaged in meaningful ways.

 Help them with tools that will facilitate them to become more social.

If you want to make your organization more social then you need tools and strategy that promotes your belief. Here we list few things that are needed to make your organization social in real sense.

1. Define the purpose

When you define the purpose it brings clarity. Why do you want to make your organization social? Does your company culture is in alignment with it? Social business is a new way of doing business and hence will take some time world over to understand its efficacy.  Once the purpose is defined then you can choose an appropriate enterprise social collaboration tool to implement in your organization. This will act as a catalyst in the transformation of your company into social organization.

2. Make the user experience and customization count

When implementing a social collaboration tool it is very important to make sure that the tool is user friendly and have rich features this will help in user adoption. Every organization has their unique requirement and not all that will be covered by the any single enterprise collaboration software hence the customization of the product like integrating new applications etc must be there. 

3. Have social collaboration evangelist in the organization

Just implementing collaboration software with great features won’t increase its adoption. It is important to spread the word about the benefits will offer to the users of this platform. This work can be done through social collaboration evangelist, who will spread the word about the tools and its benefits to the users. They will also see to it that users remain up-to-date with latest information on social collaboration tools. Embracing collaboration tool for people who are not used to it is difficult at first but through proper spread of words it achieves its goals. 

4. Engage users

 No matter how cool your enterprise collaboration software is and how much traction you get from the users it won’t last long if you don’t keep the users engaged.  To drive engagement the first thing is to train the people thoroughly on the use of enterprise collaboration software. Create various groups, and enlist people who will play a pivotal role in the groups. You can also consider gamification of the platform this will further drive engagement. Share knowledge and encourage others to do the same. Initiate activities, start contest, conduct polls etc to engage people in meaningful way.

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