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With the coming of Facebook, Twitter and Linkedin big data has become more relevant to know the behavior of the users so that business decisions can be made based on the provided facts. Today with so many activities online it has become imperative for companies to invest in big data and make their decision about product or service launch based on those data. Hadoop is an open-source framework for large scale analysis of data. Many high profile companies use Hadoop for big data they include IBM, Google, Yahoo etc.  According to Gartner by 2015 as high as 65% of packaged analytic applications with advanced analytics will have Hadoop embedded in it.

Organizations are taking steps to deploy hadoop so that they can bring Hadoop-powered analysis to big data programs. Hadoop is of great importance for analyzing poorly structured data, text, behavior analysis and time-based queries. Before the implementation of Hadoop IT managers should ensure that company’s infrastructure is compatible with it. Hadoop, which is an open-source project, is designed to enable businesses to more easily store huge amounts of data and analyze it and leverage it in ways that benefit both the organisations and their end users. Businesses can use it to gain a better understand the requirements of their customers and launch product or services accordingly whereas medical researchers can use it to discover life-saving drugs. 

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